Getting Started with AI Visibility Tool

Everything you need to go from sign-up to your first AI visibility analysis in minutes.

TL;DR

Register a free Test tier account, create a topic area with your brand and search terms, run an analysis by selecting AI platforms and entering a prompt, then review your visibility score — a composite of mention count, position score, and sentiment across ChatGPT, Gemini, Perplexity, and Claude.

Table of Contents
  1. Create Your Account
  2. Create Your First Topic Area
  3. Run Your First Analysis
  4. Understanding Your Results
  5. Next Steps
Step 1: Create Your Account
  1. Navigate to the registration page and click "Sign Up".
  2. Enter your email address and choose a secure password.
  3. Select a plan that fits your needs. The Test tier is completely free and lets you explore the tool right away.
  4. Confirm your registration — you will be logged in automatically.
The free Test tier includes enough credits to try out all core features. You can upgrade at any time.
Step 2: Create Your First Topic Area

Topic areas group your brand, competitors, and search terms so the tool knows what to monitor.

  1. Navigate to "Topic Areas" in the main menu.
  2. Click "Create Topic Area" and give it a descriptive name (e.g. your brand or product name).
  3. Add the search terms you want to track — these are the brand names and keywords the tool will look for in AI responses.
  4. Save your topic area. You can always edit it later to add or remove search terms.

Tip: Start with your own brand name as a search term. You can add competitor names later to compare visibility.

Step 3: Run Your First Analysis

An analysis sends a prompt to one or more AI platforms and checks how visible your brand is in the response.

  1. Go to the "Analyze" page from the main menu.
  2. Select the topic area you just created.
  3. Choose which AI platforms to query — ChatGPT, Gemini, Perplexity, Claude, or all of them.
  4. Enter a prompt that a potential customer might type (e.g. "What are the best tools for ...?").
  5. Click "Run Analysis" and wait for the results. This usually takes a few seconds per platform.
Each analysis consumes credits based on the number of AI platforms selected. The Test tier includes enough credits to get started.
Step 4: Understanding Your Results

After an analysis completes, you will see a detailed breakdown of your brand visibility across each AI platform.

Visibility Score

The overall visibility score (0–100) combines multiple factors into a single metric that shows how prominent your brand is in AI-generated responses. A higher score means better visibility.

Mention Count

The number of times your brand or search terms appear in the AI response. More mentions generally indicate stronger brand presence.

Position Score

Measures where in the response your brand appears. Being mentioned earlier (closer to the top) earns a higher position score — similar to ranking higher in traditional search results.

Sentiment

Indicates the tone of the AI response when mentioning your brand, ranging from -1 (negative) through 0 (neutral) to +1 (positive). Track sentiment over time to spot changes in how AI systems describe your brand.

Next Steps

Now that you have completed your first analysis, here are some ways to get more out of the tool:

  • Add more search terms and competitors to your topic area for deeper insights.
  • Use Prompt Research to discover which prompts mention your brand most often.
  • Track your Visibility Score over time to measure the impact of your marketing efforts on AI platforms.
  • Set up scheduled analyses to automatically monitor your brand visibility on a regular basis.
  • Connect your data to Looker Studio for custom dashboards and reports.
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