Managing Topic Areas

TL;DR

Topic Areas (also called Selections) are containers that group prompts by theme for organized monitoring. Create a topic area, add search terms, assign prompts with funnel stages, run analyses across AI platforms, and compare visibility results over time — all from one place.

Table of Contents

1. What Are Topic Areas?
2. Creating a Topic Area
3. Assigning Prompts
4. Running Analyses
5. Comparing Results
6. Exporting Data
7. Best Practices

Organizational Containers for Your Monitoring

Topic Areas — referred to as "Selections" in the application — are organizational containers that group related prompts and search terms under a common theme. They allow you to:

• Group prompts by product, brand, campaign, or any topic you want to monitor
• Define search terms that represent the keywords relevant to your topic
• Run batch analyses across all prompts within a topic area at once
• Track and compare visibility trends over time for a specific theme

Think of Topic Areas as folders that keep your monitoring structured and easy to manage, especially as your prompt library grows.

Set Up a New Topic Area

1. Navigate to the "Topic Areas" (Selections) section from your dashboard.
2. Click "Create New Topic Area" to open the creation form.
3. Enter a descriptive name for your topic area (e.g. "Summer Campaign 2025" or "Product Line A").
4. Optionally add a description to clarify the purpose of this topic area.
5. Add your search terms — these are the brand names, product names, or keywords you want to track.

After saving, your topic area is ready to have prompts assigned to it.

Map Prompts to Topic Areas

Each prompt in your library can be assigned to one or more topic areas. When you assign a prompt, you can also classify it by funnel stage to better understand where in the customer journey the prompt applies:

• Upper Funnel — Awareness-stage prompts: broad, informational queries where users are discovering solutions (e.g. "What are the best tools for...").
• Middle Funnel — Consideration-stage prompts: comparative queries where users evaluate options (e.g. "Compare X vs Y for...").
• Lower Funnel — Decision-stage prompts: specific, transactional queries where users are ready to act (e.g. "How to set up X" or "pricing for Y").

To assign prompts to a topic area:

1. Open the topic area you want to add prompts to.
2. Click "Add Prompt" to browse your prompt library.
3. Select one or more prompts and choose the appropriate funnel stage.
4. Save your selection — the prompts are now linked to this topic area.

You can also create new prompts directly from within a topic area, which will automatically associate them.

Execute All Prompts in a Topic Area

Once your topic area has prompts assigned, you can run a full analysis with a single click:

1. Open the topic area from your selections list.
2. Click "Run Analysis" to start querying all assigned prompts across the selected AI platforms.
3. The analysis runs in the background — you can navigate away and return later.
4. A progress indicator shows how many prompts have been processed.

Each analysis run creates a timestamped snapshot, so you can track how visibility changes over time by running analyses on a regular schedule.

Visibility Trends and Platform Comparison

After running analyses, the results view provides powerful comparison features:

• Visibility Trends Over Time — See how your brand visibility scores change across multiple analysis runs. Identify upward or downward trends.
• Per-Platform Comparison — Compare your visibility across different AI platforms side by side:
  • ChatGPT
  • Gemini
  • Claude
  • Perplexity
• Funnel Stage Breakdown — Analyze visibility by funnel stage to understand where your brand is strongest and where it needs improvement.
• Prompt-Level Detail — Drill down into individual prompt results to see exactly how each AI platform responded.

Use these comparisons to identify which platforms mention your brand most frequently and adjust your content strategy accordingly.

Excel Export of Topic Area Results

You can export the results of any topic area to an Excel file for further analysis or reporting:

1. Open the topic area whose results you want to export.
2. Click the "Export" button in the results view.
3. Select the date range and platforms you want to include.
4. The Excel file will be generated and downloaded automatically.

The export includes all visibility scores, mention counts, sentiment data, and prompt details — ready for use in spreadsheets, presentations, or client reports.

Tips for Organizing Topic Areas Effectively

• Keep topic areas focused — Each topic area should represent a single theme, product line, or campaign. Avoid mixing unrelated prompts in the same area.
• Use descriptive names — Choose clear, specific names that make it easy to find and identify each topic area at a glance (e.g. "Q1 2025 — Brand Awareness" rather than "Test 1").
• Leverage funnel stages — Classify your prompts by funnel stage to gain insights into where your brand visibility is strongest across the customer journey.
• Run analyses regularly — Schedule regular analysis runs (e.g. weekly or bi-weekly) to build meaningful trend data over time.
• Review and refine search terms — Periodically update your search terms to ensure they reflect current branding, product names, and relevant keywords.
• Start small, then expand — Begin with a few key topic areas and prompts. Once you are comfortable with the workflow, expand your monitoring scope.
• Use exports for reporting — Regularly export results to build a historical record and create reports for stakeholders or clients.